Instagramable Walls
THE HISTORY OF WALL ART
Wall Art is the first form of art humans have ever created. The early human caves have witnessed the imagination of our early ancestors, creating artistic figures and drawings that represent an idea, a message saying “we were here” for the next generation to remember. That trend continues to this day, humans love to express their being by putting it out and best in stone.
Nowadays, when speaking about Wall Art, we speak about a milestone in building construction management, a slice of a budget, and a part of a supply chain. Currently, wall art is not only aesthetic but also serves a functional role (i.e., wall covering, waterproofing, soundproofing, etc.)
WHO DOES WALL ART?
Wall artists are creative people who use their creativity in creating beautiful interiors, namely walls. Wall art became a profession with the growth of social media, where people are tempted to use their smartphone cameras and pose in front of a wall that looked interesting. For commercial places, posting these photos and circulating them meant more business and increased brand awareness.
Wall artists can be artisans specialised in a certain profession: Venetian plasterers, concrete specialists, masonry workers, bas relief sculptors, and even brick layers or welders. They use their special expertise in creative ways to create interesting and aesthetic wall coverings that people would call Art.
Other wall artists come from art backgrounds who challenged themselves to create art on a bigger scale, on-site… on a wall… they have developed extra skills to create more durable art to serve the function required.
Art is
subjective
and its value usually is determined by the artists themselves or the network they are in. On the contrary wall art can have some sort of measurement. Since wall art is a type of wall-covering that serves both aesthetic and functional goals, it can be compared to other wall coverings (designs). Therefore, its value derives mainly from the market, in addition to intangible factors such as uniqueness, artist name, or exclusivity.
Wall artists work hand in hand with development companies, interior designers, and architects. They are the medium for making their visions come true. Moreover, when teamed together wall artists and designers would innovate to create unprecedented art. Together, they would shape a new era, add a new chapter in the Wall Art history, and leave a legacy for the next generation to write about. Amen!
INSTAGRAMABLE WALLS
Acquired by Facebook Instagram is the top social networking app for photos. In business, it plays a serious role as a marketing tool and lead generator.
Instagramable wall is a term went popular in the late 2010s among restaurant owners and commercial designers.
Instagrambale wall is the result of selfie culture where smart phones with good quality cameras built-in became available to everyone. With these smart devices and social network technological advance, people can take a photo in front something mainly a wall and post it with the location tagged or checked in.
It might sound trivial for new generations, but the logic behind is deep. Word of mouth is the strongest type of marketing. Since a picture is worth a thousand words, then a selfie is worth a thousand ads.
This is especially true for social media marketing. We were inspired to visit places by seeing photos of them, imagining ourself standing before them, or feeling the experience they had to offer.
Ambient is as important as the food in a restaurant. Hotel room design is as important as the bed comfiness. And walls in the background of a selfie is as important as the good-looking model.
The competition for attention escalating between social media networks, consequently, the competition to create interesting spaces is rising. Creating an interesting wall became a core of any interior design concept. Art is no longer an accessory, it is a necessity.
Approach the nearest wall artist and collaborate with them to create your next Instagramable wall😉
